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May 17, 2008: 8:27 pm: adminPlugs

Every business owner want to attract more orders and have more sales. You can do this in smart ways. Here are some tips and tactics.


First of all, your sales page should be well-written. Include emotional words in your advertisements. Use ones like love, security, relief, freedom, happy, satisfaction, fun, and more positive words.


Secondly, You can create a free ebook directory on a specific topic at your web site. People will visit your web site to read the free ebooks and may see your product ad. This is a viral marketing. When your ebook got passed around, your website will get exposed to many people. So you will get free traffic. Also you can allow people to download software or e-books from your web site at no cost. Just ask your visitors in return if they’ll refer their friends to your web site. It is easy to get that set up with pre-written script and put a referral form on your website. Aother way to get good results is to publish your e-zine only on your web site. Have people subscribe to a new issue” e-mail reminder. This could really increase your traffic and sales.


Combine a product and service together in a package deal. It could increase your sales. If you’re selling a book, offer an hour of consulting with it.


If you sell any products, you can build up the number of people that join your free affiliate program quickly by temporally offering your product for free to the people that sign up. If they help to sell your products, you pay them 20-70% of commision. There are a lot softwares which can help you to set up affiliate program automatically. The quickest way is to negotiate with e-zine publishers who owns large list of subscribers to get free or discounted ads by letting them join your affiliate program and earn commissions on the ad you run.


Add a free classified ad section to your web site. You could then trade banner ads with other web sites that have free classified ad sections. Sell advertising space in your product package. You could sell inserts, flyers, brochures, booklets, and digital ads for electronic products.


There are more ways to jump start your sales:

- Turn part of your web site into a members only site. Instead of charging for access, use it as a free bonus for one of your products.

- Find a strategic business partner. Look for ones that have the same objective. You can trade leads, share marketing info, sell package deals.



- Brand your name and business. You can easily do this by just writing articles and submitting them to e-zines or web sites for republishing.



- Start an auction on your web site. The type of auction could be related to the theme of your site. You’ll draw traffic from auctioneers and bidders.



- Model other successful business or people. I’m not saying out right copy them, but practice some of the same habits that have made them succeed.



- Offer daily or weekly visitor bonuses. This will increase your repeat traffic and sales because your visitors will visit regularly to get the visitor bonuses. Ask people online to review your web site. You can use the comments you get to improve your web site or you may turn the reviewer into a customer.



- Out source part of your workload. You’ll save on most employee costs. You could out source your secretarial work, accounting, marketing, and more. It can save you a lot of time. You can visit http://www.elance.com to get help with low cost.

Finally, remember to take a little time out of your day or week to brainstorm. New ideas are usually the difference between success and failure.

———————————————————
Julia Tang publishes Smart Online Business Tips, a fresh
and informative newsletter dedicated to supporting people
like you! To find out the best online business opportunities,
and to discover hundreds more proven and practical internet
marketing secrets, plus FREE internet marketing products
worth over $200, visit: http://www.best-internet-businesses.com
———————————————————-

Note:You may use this article in your ezine or on your site as long as the article and resource box remain unchanged

March 28, 2008: 6:45 pm: adminPlugs

As web promotion grows more and more popular everyday, so does over analyzing your stats, rankings, page rank, popularity rank, etc. We are all caught up in an analyzing funnel that seems to have no end in sight.

Many of you who have learned how to promote your own website, seem to be forgetting the 1st and most important rule - keep promoting.

Analyzing Is Over Ratted:

As we all have our own methods to base our success online, we also have to make sure that we don’t forget the fact that the more we analyze, the less we promote.

Does This Sound Like You?

- I like to re-check on a daily/hourly basis my Google search engine placements!
- I go to Alexa.com everyday to see if my ranking has gone up/down!
- I check my link popularity once a week, maybe once a day!
- I check to see how many backlinks Google rewards my site!
- I double check my site stats to see if the GoogleBot has been crawling on my site!

If this sounds like you, you might want to re-think how much you are actually contributing to your search marketing efforts.

See most people want to see their efforts being rewarded right away while loosing sight of the real agenda on hand. If you keep promoting and forget to check your rankings, placements, etc, when you actually remember to check your stats, you will be in for a huge surprise!!!

It’s better to explain it like this. Have you ever had a moment that seems like 1 minute took an eternity? On the flip side of that, have you ever had an entire afternoon seem like it flew past and you didn’t notice the time?

It’s the same online. If you sit there and watch that minute go by, it will seem like an eternity to pass and nothing will have been accomplished. On the other hand, if you keep promoting your site daily and never pay too much attention to your stats, minutes will seem like seconds and hours will seem like minutes. You want to be too busy to even care about your stats. If you can accomplish that, you will see the rewards you’ve been after all along.

I Don’t Know Where To Go From Here?

- Start finding better link partners.
- Make contact with other like mended companies.
- Swap services and advertising with others.
- Read more articles about promoting online.
- Join blog sites or forums to expand your knowledge.
- Write an article, or an ebook.
- Find good directories to submit your business to.

There are literally 100’s of ways to improve your search marketing strategy online. What I always say to everyone is this; “Web marketing isn’t just one thing you can do, it’s a combination of 100 different strategies all coming together and pooling into one web site.”

In Conclusion:

Try and stay away from ANY stat whatsoever for 1 week and promote your business. At the end of the week, check to see if your progress is working. If not, learn new strategies and again, promote your site for another week. At the end of the week, check your progress. If you keep to this method of checking your progress, you are guaranteed to see different results every week as long as you promote your business once a day. It doesn’t take much sometimes, it may only be 20 minutes a day that makes all that difference in your online promoting campaign.

Until next time, keep promoting!

Martin Lemieux
Smartads - President

Affordable Web Design & Web Site Marketing
www.smartads.info & www.smartads.ca

Martin’s Weekly Marketing Tips: www.smartads.info/newsletter
Daily Web Marketing Tips: web-marketing.smartads.info
Entrepreneur Help Site: mindpower.smartads.info

March 25, 2008: 3:10 am: adminPlugs

Nothing beats editorial articles and photos to increase mass awareness
of a destination, promote a tour, sell trips or increase your arrivals. It’s
great when you can get a qualified freelance or staff writer to visit and
publish a glowing article and photo.

Who says you can’t write your own articles and get them published
easily? You can!

If you have any inclination to write about your area of expertise in
tourism, here’s a resource I highly recommend that will give you website
traffic, quality inbound links and expert credibility too.

EzineArticles.com, where you reading this article, is an online
searchable directory that allows you to post articles by topic for free.
These guys get a ton of website traffic and have many travel
and leisure related categories to place your articles.
Your articles or quick tips can’t be overtly promotional, but you can talk
about your region, sport, specialty knowledge or anything relative to
your travel offering. This can include a regional special events calendar,
historical sites of interest in your region, wildlife, culture, little know facts
or points of interest.

You get to make it up. In addition to the article you will need to create a
compelling headline and 2- 5 sentence summary of the article so that
people read it, visit your website and call you for more info and
bookings.

To also increase readership, you need to create the key word phrases
relevant to your article, so the 100’s of thousands of weekly visitors can
search and find your article by your chosen topic. Be imaginative.

Article can be super short, 200 words or up to 1000 or more. You
get to choose.

You also get an author’s resource box (1- 3 sentences about you and
your travel business) which allows you two links to your commercial
website and an authors photo. Both at no charge!

——– RESEARCH FACT ———

Powerful headlines and compelling brief introductions (marketing
communications copy) can increase your readership by over 150%.

Guess what?

This applies to all your marketing materials and
advertising too. If you have read my other tourism marketing articles on tourism websites and trade shows strategies, you know that headlines can increase your travel sales 100%, 200% or more.

You have between 3 - 10 seconds to grab a prospects attention — or they are gone.

Often forever.

You spent a lot of time and money to get the prospects. Don’t waste your investment!

When I posted my first eight business and marketing articles for tourism
professionals, I received almost 1,500 readers in only 3 months! And if
your articles are interesting and compelling, they will be syndicated
along with your author’s resources box and your URL to other websites
too - all for free.

It gets even better.

With the new 2006 changes in Google, one way inbound links carry
greater weighting and can really help with your search engine ranking. So you get quality traffic from readers, more inbound links and better ranking too.

Don’t pass up this great secret tourism marketing traffic generator I highly recommend.

Tim Warren - EzineArticles Expert Author

Tim Warren is the author of “Tourism Marketing Success”: a step by step guide guaranteed to help you standout from the crowd and sell more travel in your trade show booth, website,advertising, brochure and more. Since 1994, business and marketing resources exclusively for tourism and hospitality professionals and trade associations. For free travel marketing and business articles and the free mini-course; “The 10 Commandments of Travel Business Success” visit http://www.adventurebizsuccess.com.