Daniel Vetras serves as chief executive officer and president of Visible Technologies, Inc. He is a seasoned professional in managing company-customer interaction, counting 25 years of experience.
His company supplies online brand management solutions and social media analysis to companies and consumers. Through its TruView solutions, Visible Technologies can rework the online reputations of its customers, among other services. Its TruCast software, on the other hand, allows companies to gather consumer trends in real time.
Dan Vetras has led Visible Technologies from its headquarters in Seattle since February 2009.
Vetras started his career in Lotus Development Corporation, where he worked in different positions between 1985 and 1992. Marking a career milestone, he then joined Edmark Corp, the children’s software developer, where he became vice president for consumer sales and channel marketing. In this capacity, he expanded the company to 9,000 branches across the US, before its acquisition by IBM in 1997. Dan Vetras continued to serve thereafter as the new company’s consumer sales vice-president.
For a year since Edmark’s acquisition, Vetras served as a sales executive with IntraNets.com, also known as WebExOne. He then served as chief operating officer at Captura Software in 1998. By 1999, he became firm’s president and CEO.
After Captura, Dan Vetras served as CEO and president of Talisma Corp.

