tech+info+resources underground

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I was recently contacted by one of my best clients who asked
me what I thought of his decision to make a major change to
one of his highly ranked pages. His initial concern was that
visitor sales conversion ratio was low. At almost one percent,
it was just below normal, but I’m always happy when a client
wants to improve. Conversion and rankings though, are very
different beasts and his concern was overly focused on the
former to the total exclusion of the latter.

As his SEO I should have realized that the top rankings of
this already optimized page were in danger when his first
sentence referred to the existing “Dusty, tired old page, that
just isn’t getting enough sales.” That page had just been
optimized for search engines about 6 months previously, and
went from page 10 (invisible) or so of the Search Engine
Results Pages (SERP’s) to the top three on the first pages of
all three major search engines virtually overnight after a few
tweaks to gain traction from a popular movie reference to his
product.

The page had been up for several years before the movie
release without gaining substantial web sales of that same
product, but our optimization six months ago lead to a leap in
sales and consistently improving page visits after that
theatrical release. But sales plateaued over time and slowly
decreased after the movie which had mentioned his product
transitioned to DVD sales. Somehow he hadn’t forseen that
decrease and wanted to continue the level of sales he had
enjoyed while the movie mention was fresh.

To achieve the continued sales though, he wanted to completely
replace the page text with new material he’d been given by the
manufacturer of the product. As is the case with marketing
material provided by many companies, keyword density was
non-existent with emphasis was on slick new photos, covered
with stylized, graphical text. Text with keywords that
couldn’t be repeated in any page text since they had already
been embedded in the image graphics several times.

What to do? I suggested creating an entirely NEW page with the
manufacturer provided information linked within his site menu
links on each page and from the sitemap. While maintaining the
old page for it’s top rankings in the search engines we could
simply use internal linking to keep the search engines
crawling that (old dusty) fully optimized page. That way we
would still rank in the top 5 for that page and it’s coveted
keywords and provide the new conversion focused page to site
visitors from the menu links.

For some reason though, the client insisted on using the
existing filename for the new content and moving the old
content to a NEW filename! Why? Because he wouldn’t have to
have his programmer change a script which loaded a rotating
banner to a select few highly trafficked pages. The programmer
costs too much to change a few lines of code for a profitable
product page?

This tactic meant that we would completely lose the existing
rank on the next visit of the search engine crawlers after the
new page was posted. I was convinced that we could gain the
rank back, but only over time and with substantial extra work.
The cost to the client to get a new page into the top five on
SERP’s was going to exceed the cost of programming updates of
banner rotation scripts. But he insisted we use the new
manufacturer provided (image only) content on the old
filename. OK, I relent.

The web designer wanted to use the new manufacturer provided
page in an iframe and embed the old page text in noframes tags
- making it visible to search engines, but not visitors. Silly
idea and borderline spam technique that may drop our top five
rankings off the charts. I dug my heals in and refused that
idea.

The client suggested simply keeping previous metatags and
title tag to maintain ranking. Sorry, that simply won’t work.
If it did, we’d return to the bad old days of simplistic
keyword stuffing in those (no longer) magical metatags. I
started to wonder … “Am I here as an SEO only to stop
designers from using SE spamming techniques, programmers from
having to write new code and clients from doing absurd keyword
stuffing in metatags?”

No you actually have to use carefully crafted keyword rich
text on the visible page - and NOT embedded in graphics files
as text painted across photos with photoshop and illustrator
software. Search engines can’t read text on images and that
image “Alt” text in the HTML is no longer useful in SEO since
it has been so badly abused by simplistic optimizers for
ranking gains before the search engines began to ignore it in
their ranking algorithm.

The new page may initially see sales increases due to the
pretty new photos (there is zero text on that new page) but
after a long series of email exchanges with this client and a
final phone discussion over ranking issues, he proceeded with
this change anyway. I normally don’t hope for poor rankings on
client pages, but since this one runs counter to every fiber
of my SEO being, I’m actually looking forward to that torpedo
striking and the ranking to sink off the charts and the client
to pay attention to his SEO’s advice.

The old page is still showing up in cached pages at the search
engines, so they haven’t yet crawled the new version. I will
dutifully point out the sinking of the venerable “SS Search
Engine Ranking” ship next week when Googlebot revisits this
client site and finds all that text has disappeared from his
previously #1 ranked page and suggest to him that he review
his WebTrends traffic reports to see that it has settled to
the bottom of the ocean.

I guess I better get busy finding a way to rank the previous
(old optimized) page on the brand new shiny filename. Won’t he
be surprised to learn that most of his sales come from that
(newly named) “old dusty page” within a few weeks?

Copyright © September 3, 2005

Have you done anything to torpedo and sink your ship “SS
Search Engine Rankings” lately? Call me at 562-572-9702 if you
need a salvage operation to raise that venerable ship from the
bottom of the vast search engine rankings ocean.
http://www.seoptimism.com/SEO_Contact.htm
Mike Banks Valentine operates the article distribution site
http://Publish101.com and a Small Business Ecommerce
Tutorial for Web Entreprenuers at http://WebSite101.com

Every golfer would like to have a golf training tip to increase their drives by 10, 20, 30 or even 40 yards. But what do you need to focus on to accomplish that?

Have you ever received a golf training tip that didn’t work? I think we all have. That can be very frustrating to say the least. But the key to implementing a golf training tip that’s effective is to look at your swing.

Do you lack a full, 90 degree shoulder turn on your backswing? Do you breakdown at impact where it really counts? Or do you have a hard time staying in your golf posture through out your swing?

You’ve got to take a deeper look at your swing faults AND physical limitations to determine what golf training tip will be the most effective in improving your driving distance.

Don’t just try any golf training tip your golfing buddies tell you. Give it some serious thought before you do one of the golf training tips in the magazines. There are hundreds golf training tips you can read about, but won’t work for you.

Have you ever heard of the “62 point check-list?”

If you haven’t, it means instead of having one golf training tip you think about during your swing, you think of 62 of them. Maybe not that many, but you think of enough to accomplish what they term “paralysis by analysis”.

When this happens, your swing will go south real quick. This happened to the Number One ranked golfer in the world back in the 90’s. His name? Nick Faldo. He became so mechanically he couldn’t even hit a ball. He would enter a tournament and take so many practice swings, and not have one golf training tip on his mind, but many.

It took him right out of the world rankings and ultimately off the tour. He is now commentating and doing a great job.

Here’s a golf training tip that will help your backswing range of motion, enabling you to have a much higher clubhead speed and quickly improve your driving distance.

I call it the Backswing Shoulder Stretch:

* Extend left arm out in front of you (if you are a right handed golfer), in a handshake position, thumb pointing skyward.
*Take right hand and put under left wrist, so the back of the hands are touching each other.
* Pull with right hand against left wrist and make as big a turn on back swing as possible.
* Hold for at least 15 seconds, repeat two more times.
* Reverse the stretch to work the follow through.

As you can see this is a simple golf training tip, but one that is very effective if you do it consistently. This is a great stretch to do throughout your round to maintain a full backswing.

This is just one golf training tip that can have a big impact on your performance; and is well worth trying.

Do you want to play BETTER golf right now?

About The Author: Mike Pedersen is the featured expert for Golf Magazine’s GolfOnline.com site, one of the top golf performance experts in the country, author and founder of several cutting-edge online golf fitness sites. Take a look at his just released golf fitness dvds and manual at his golf swing tips site - Perform Better Golf.

Hampton Court Palace is situated to the south west of the Capital, on the banks of the River Thames, encircled by wood & lovely estates. Hampton Court Palace, King Henry eight’s wonderful riverside home is placed in over four hundred acres of wooded areas and gardens.

Calling to mind the ambience of well over four hundred and fifty years of rituals, fancy dressed performers can be found inside Henry eight’s & King William 3rd’s elegant State dwellings. The views, sounds & stench of the startling Tudor kitchens where feasts were set-up for Henry?s courtyard of well over one-thousand folks can also be viewed.

Hampton Court Palace has been divided into six distinct routes or outings. The Maze at Hampton Court Palace which is situated on the Thames to the west of the Capital is in all likelihood the most prized hedge maze on this planet. Enjoy an amazing day out in London by visiting Hampton Court Palace with Enjoy England.

Hampton Court palace has a repulsive history & is alleged to be controlled by a number of ghouls, including 2 of Henry eight’s dead wives and a nursemaid to his kids. Hampton Court Palace owners & workers will be near by to show visitors to their elected state room for a cava and canap?s introduction. Costumed personnel will broadcast the evening supper & guests will be invited to take their seats for a splendid two course meal with top quality fine white wines.

Hampton Court Palace has over sixty acres of official gardens besides the five-hundred acres of royal woods. The palace grounds date back to the sixteenth Century, when the earliest Privy Garden was put down between fifteen-thirty and 1538 for King Henry VIII.

The mortgage industry has faced up to some pretty demanding challenges over the last few years and only now does it appear to be settling down to something like normality.

So as the market moves onwards and upwards,I think there is a lot the lending industry can gain by taking a look at marketing techniques which have been adopted by other industries.

Take another financial market, credit cards, as an example. It shares many similar characteristics with the mortgage market: it’s a financial service, highly competitive, and a saturated market in which the challenge is to win market share from competitors because there is little room for genuine growth. Sound familiar?

The credit card market has employed some very sophisticated and aggressive marketing tactics to win new business - you may well have been on the receiving end of them. They have analysed and segmented their customer base in great detail; they know precisely the profile of people they would like to own their credit cards. The marketing tactics being used by the card companies are equally as sophisticated. Interest-free balance transfers and 0 per cent interest for six months is an enticing proposition, as are loyalty points for frequent users and long-lasting customers.

Could these techniques be used in the mortgage industry - quite possibly? Churning has been, and continues to be, a problem for lenders and attracting and retaining customers is a key issue the industry has to face up to. Perhaps rewarding loyalty is one issue we need to address with more vigour than we have done previously?

One market where customer loyalty is taken very seriously is the grocery sector - supermarkets such as Tesco have pioneered many of the marketing techniques which are now taken for granted. The whole concept of customer loyalty cards and the payment of bonus points was first introduced by Tesco and supermarkets are now analysing customer transaction data to look at how they can tailor marketing campaigns for the future.

It stands to reason that if a customer is buying nappies, Rice Crispies and cherry-flavoured lemonade on a regular basis, they are probably proud parents of a young family. Sending them special offers on children’s clothes and promoting computers for schools is highly likely to reach a receptive audience. Lenders know precisely what sort of houses their borrowers live in, how much they earn and what their payment record is like, all of which is valuable marketing information. But how effectively do we use this data to help target future marketing campaigns? Have we identified the first-time buyers of five years ago as the potential family house buyers of tomorrow? I’m sure there are isolated examples of this happening but most marketing is reasonably unsophisticated product promotion on TV, in the press and at point of sale.

Interestingly, the big supermarkets such as Tesco are now entering the mortgage market. It will be interesting to keep a watchful eye on them and to note the marketing techniques they deploy in order to build market share. With the power of a brand such as Tesco to play with, it must be good fun being the head of mortgage marketing and plotting a few new campaigns.

Low excitement levels

One of the problems all mortgage marketers face is that, for the average person, purchasing a mortgage is not as exciting as say buying a new car. It’s a necessity and an intangible one to boot. How do you win over the hearts and minds of a target market which would rather clean the car than go and talk to someone about getting a mortgage?

Perhaps we should look to the world of politics for a few clues? Historically, most people have displayed a similar lack of interest in politics as they do in mortgages and politicians know only too well that they need to engage their audience as they enter an election period. Well, we’ve just seen the mother of all elections in America, where Bush and Kerry managed to generate the highest turnout of voters in American history. They may have split the country down the middle, but they also managed to make many millions of people sit up and contemplate issues which were hitherto deemed to be boring and irrelevant.

I’m not suggesting that we all start holding glitzy showpiece rallies but we do need to consider how we can get borrowers to take financial matters more seriously and consider them as a priority which should rank above playing the lottery. I don’t have the magic solution but I do think there are lessons to be learnt by looking at the ways in which others have successfully addressed ‘dry’ subjects.

There is a great danger in thinking that all the answers to the marketing challenges facing the mortgage market will come from within the market itself. I have no doubt that those who are willing to study the successes of other market sectors will reap rich rewards.

Anthony Harrison owns http://www.capitalmortgagesolutions.co.uk, a specialist mortgage broker which provides mortgages and mortgage advice to clients suffering from credit problems.

A battle is won when a leader is successful. We can find a large number of examples in World history. Today we can also see that the statement is quite true. There will never be a result if the lead is taken by a weak personality who doesn’t know the meaning of the word “leadership”. Nowadays people elect their leaders considering their qualities and thinking about the result of their choice. People usually prefer a strong-willed, intelligent, active, ambitious person to be their leader and perform different duties. There is no other way to show these traits but to express them orally or on the paper to be forwarded to voters. Once being elected you must know how to express the point of view of others and to represent their interests properly. To do the above-mentioned you have to be a nice orator and easily hold the attention of a crowd. To be a good leader you are to be politically literate. There is nothing in this life that could do without politics and this is a well-known fact. Becoming a part of the governmental system you are to represent the ideas of those who had voted for you. To be successful in this field you are to be rather persuasive and very industrious in proving your idea.

If to break a word “spokesman” apart, we get “spokes” which is, without doubt related to the verb “to speak” and “man” that identifies a person who speaks. The definition is - a man who expresses an opinion. One has to be really talented, even gifted to achieve a proper result by expressing his point of view and trying to persuade others that your statements are true. The task of a spokesman is not only to speak out in public, but to prepare the basic information on what you consider to be right and to distribute it among the voters for them to get a general idea. This is where you’ll need the skills to write a persuasive essay. The main tasks of the essay you write is to persuade voters that your idea, opinion or any other statement that you venture to express is worth voting for and sticking to. For doing this you need to structure it right and know some of the ways to highlight the main idea. You make up a couple of statements that show the main idea and build an essay around, using as many facts to support as it is only possible. The more persuasive essays you write, the more experienced you become in convincing others. There have to be no contradictions to your own words and certainly no lies. It is pretty easy to check if the fact that you use is true. And if it’s not, it is not going to give you a bonus in your voters’ eyes.

It is also necessary to avoid strong verbs, though it is possible if you use the so called “shock therapy”, so popular among some leaders to catch a person unawares and make him think your way. Though it is considered to be wrong to make somebody change one’s lifestyle, playing with his/her thoughts and ways of thinking, spokesmen usually use this technique to be sure of the effect of their creation. It is so easy to play around with basic needs of people and the way they can be satisfied. It also can be used in your persuasive essay. After considering some of the facts, we can see that to be a leader and a spokesman one has to possess a lot of skills. And one more important thing, except unique talent in writing and being an orator; a good spokesman will never betray the hope of those who ventured to vote for you.

Tyler Benson is a senior writer of BestEssays.com - Custom Term Paper writing service. He has 17 years of experience as the professor at several universities. Tyler Benson has been providing competent assistance to students in writing proper persuasive essays at during all his remarkable teaching experience. His example of a proper persuasive essay can be found in several guides on how to write.

Did you know that if you quit NOW you gain many significant benefits to your health and well-being? Change is good, and it is never too late.

Quitting smoking can be difficult for many reasons. The nicotine withdrawal symptoms are extremely uncomfortable, physically and emotionally. It is easier for many to simply keep smoking than to go through the withdrawal process.

Fortunately, there are methods available that can ease the discomfort of withdrawal.

You must be motivated to quit if you are to be successful. Once you have made the decision to quit, the next step is to find a method that shortens or reduces the withdrawal phase. This is highly favorable to quitting “cold turkey”, which only has a success rate of approximately 3%. This is the main reason why many smokers fail at the attempt to quit.
Different modalities exist to assist one in their quest to throw away those cigarettes forever. One method that proves to have excellent results in Europe is a patented form of auricular management. This is aided by computer assisted software.

Founded by a team of scientists and professors in 1999, it was discovered that many people were able to quit while cutting the withdrawal symptoms drastically with this approach.

It is completely non-invasive, does not involve needles or medication, and is free of side effects. Treatment is administered at key points on the ears and nose, and it is customized according to the clients smoking traits.

The good news is that this exact method is now available for the first time in the U.S.

Annette Baril is a New York State Licensed Acupuncturist. To learn more about how you can stop smoking for life, go to: http://www.nicocess.com or write to: info@nicocess.com

In a recent report for a new client, I wrote:

“Remember, a visitor’s search doesn’t end when they leave Google. Their search and the phrases associated with it continue right through to the completion of the task they have in mind.”

Many of us pay attention to the keywords and phrases being used by our visitors when they arrive via a search engine. It makes sense not only because it gets you higher rankings, but also because the use of the right search terms signals to your reader that your page is relevant to them. In other words, your heading and intros are directly relevant to their search.

But all too often, once those key phrases are in place, we think the job is done. Not so.

There are other key points on your homepage where getting the phrase right can make a big difference.

Here’s what I mean.

Let’s say you are working on two pages; the homepage and a second level page. Working with your site logs and a tool like WordTracker, you optimize the homepage with the best keywords and phrases you can find. And that’s great. You now have text that is relevant to your visitor’s search.

But here’s something else you can do…

Use the same process to identify the best words for the links from your homepage to the second level page.

Simply go through the same process with that second page. Use your logs and a keyword tool to find the most relevant terms for that page.

And then use one of those terms in the link from your homepage.

Do you get the idea? The core of this process is to recognize that your visitor hasn’t completed their ’search’ when they arrive at your homepage. The search is just the beginning. Part of your task is to understand how best to write the links that take people deeper into your site. And one way of maximizing that clickthrough is to use terms that are directly relevant to the visitor’s continuing search.

SEO helps us focus on writing in ways that are directly relevant to the task our visitors have in mind. My point is, don’t consider the job completed when you have optimized the homepage or any particular landing page. Use the same approach, the same way of writing, to help that visitor all the way through to the moment when they complete their task, whatever that may be.

Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You’ll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.

Even the most casual of golfers needs a golf bag. Having the right golf bag is essential. It is another tool to help raise your game. If your clubs and other equipment are stored in an appropriately sized and organized bag, you can concentrate on your game. Otherwise you can be scrambling to find your rain gear when hit by a sudden shower or for another golf ball to replace the one you just hit into the middle of the lake. For anyone looking to purchase a golf bag, there are several things to consider and brand is not necessarily one of them:

• Size

When it comes to golf bags, size does matter. Some tour bags seem like they are big enough to double as a shelter in a rainstorm while I have seen golf bags so small they look like they could hold no more than a putter and a driver. So how big of a golf bag do you actually need? Try to determine your present requirements based on current equipment. Then, consider how your equipment list may change and grow over the projected lifetime of the bag.

• Durability

The durability of a golf bag depends on design, material and treatment. If you are a casual golfer who stores your golf bag in the house after use, you could enjoy a nylon bag that isn’t very expensive.

If you are a more frequent golfer and keep your golf bag in the trunk of your car, then you will probably want a bag made of leather or vinyl. Remember, the golf bag is not just for carrying the clubs, it is also for protecting them.

• Style

Depending on how you get around the course, you will want to decide between a carry bag and a cart bag.
A cart bag is nice if you use a golf cart frequently. Cart bags are also designed to be used with a pull cart.

When considering a cart bag, consider also the type of pull cart you will use. Test the ease of motion and comfort of the handle at preferred transportation angles. Check if any of the features that help you transport the golf bag are adjustable, as the center of gravity will vary depending on the load in the bag

If you are accustomed to walking, you should look for a golf bag that is comfortable, light weight and ergonomically designed to minimize the stress on your back and shoulders. Many of the new bags have gel carry straps for shoulder comfort.

• Depth/Design

If you use extended length shafts…ensure that the golf bag you are considering will adequately protect as much of the shaft as possible and comes with the enough club dividers to satisfy your needs.

• Cosmetics

Color and accessories are really a matter of taste, need and how much extra money you are willing to spend.
Some golfers want to make their bags unique. Some just want a place to put their clubs.

• Storage

It does not matter how often you play golf, at some point that golf bag is going to need to be stored somewhere. Ensure that the size golf bag you purchase will fit in the area where you will be storing it.

Chris Bennett is lifelong golfer who has played extensively in the USA and Europe. He hit his first golf shot at age 4 years old and since then has played golf at every possible opportunity. If he is not playing golf he is watching it, reading about it or most likely writing about it. Read more about golf bags and other equipment at http://www.golf-topics-tips.com

This article “Baggin it Right…Raises Your Game” is free to use as long as the following is attached: - Author Chris Bennett: http://www.golf-topics-tips.com

Balance. Hmmmm. Seesaws, tightrope walkers, the scales of justice, and, not long ago, Olympics gymnasts on the spooky balance beam. Imagine walking a balance beam — perhaps you’ve done it sometime in your life. It’s hard enough just to put one foot in front of the other and not fall off right away, but somehow these lithe female gymnasts have acquired such skills of balance that they can jump and flip and tumble and, most of the time, land with their feet squarely on the beam.

Luckily, most of us are not tested in front of millions of people as we tumble across a wooden beam only inches wide, but we certainly do have our own challenge of maintaining balance as we walk our path in life.

To me there is nothing more important than living in balance. This means that all parts of life– work, family, spirit, play, chores, self-care, etc., are in harmony. to provide for our needs and support the way of living that is the best for each of us. In typical American culture most folks would say that work and chores dominate their lives, and for most people that would not be the choice of how they would choose to live. I hear so many people say, “There’s just not enough time.” The frustrated cry of an unbalanced life.

How do you know if your life is balanced? Take a few moments to complete a brief exercise and find out. http://www.coachbalance.com/exercise-life-in-balance.html and then come back.

When we live in balance we open up a whole room full of opportunities that were just not available to us before. Let’s start with joy and happiness– sounds good, right? How about health, better relationships, increased income and newfound interests. Maybe more friends, stronger connection with Spirit, a sense of well-being with yourself, and the ability to fulfill dreams. Who would not want to live life engaged in this fashion?

You probably can’t be a gold medal gymnast and let’s hope beyond hope that you never have to perform on a balance beam, but if you think there’s a better way to live your life, you re probably right.
If you did the exercise above, take it one step further.

A. Decide which area of your life you want to have take up more or less of your time. Less time for chores, more time for self care, perhaps? For example: I want more time for myself.

B.Now, write down 3-10 solutions or actions.

1. Find a regular babysitter
2. Make it a rule to leave work by 5pm
3. Write “time for me” in my daily schedule
4. Agree with my partner specifically what time in the week is for me

You get the idea. When you make the list, make every attempt not to let your cynical little saboteur tell you, “That won’t work”.
You are the brilliant expert at your own life.

Now pick the ones from this list that pop out at you and put them into action. Then sit back and see what kinds of changes happen. Joy anyone?!

About the author:

Copyright 2004 Catherine A. Bruns. This article may be reprinted in full with the following attached: Life Coach Catherine Bruns coaches women to achieve great success in their personal and professional lives. For more information visit http://www.coachbalance.com